Senior Brand Marketing Manager
Buenos Aires — Working Globally
About
With over a decade of experience at global powerhouses like Danone and Unilever, I specialize in turning data-driven insights into brand strategies that resonate across markets and cultures.
I believe in the intersection of creativity and technology — leveraging AI, automation, and digital transformation to build smarter, faster, and more human brands.
Lic. en Comercialización — UADE, Buenos Aires.
Expertise
End-to-end brand positioning, architecture, and storytelling for consumer and healthcare categories.
Modernizing marketing operations with data platforms, automation tools, and agile methodologies.
Streamlining workflows and eliminating friction across cross-functional teams, from briefing to reporting.
Applying generative AI, predictive analytics, and machine learning to supercharge campaign performance.
Career
2020 – 2022
Danone
Led brand strategy for the healthcare portfolio across Southern Cone markets. Drove double-digit growth through innovation pipeline management and cross-functional leadership.
2016 – 2020
Unilever
Designed and executed trade marketing and shopper activation strategies for key retail partners. Built data-driven customer plans that improved sell-out performance and brand visibility.
2014 – 2016
Danone
Contributed to brand positioning, campaign development, and consumer insights across dairy and nutrition categories.
2012 – 2014
Tupperware Brands
Managed field marketing programs, event activations, and distributor communications for the Argentine market.
When the laptop closes, the oven opens. Pastry is my creative reset — the same precision and passion, just with more butter.
Contact
Whether you're looking for a strategic marketing partner or want to explore AI-driven brand innovation, I'd love to hear from you.